Finally know which ads actually drive your sales

Revtrace helps Woocommerce store owners see exactly how much revenue each marketing channel generated — with no third-party cookie dependency and no reliance on platform self-reporting.

First-party attribution for WooCommerce stores. No cookies. No guesswork. Just the truth about where your revenue comes from.

Built for store owners who are done guessing.

revtrace-app-overview

21-day free trial. Works with any WooCommerce store. Setup in 5 minutes.

Laura Lehti
Laura Lehti
★★★★★
Managing Director, GreenGoKauppa.fi

"We had no idea which channels were actually bringing us customers — we were just guessing. RevTrace showed us the real picture, and the AI analysis surprised us by recommending we focus on activating existing customers rather than just chasing new ones. I'd recommend it to any WooCommerce store running paid ads." 

CASE Study: How Greengokauppa.fi Discovered Their Best Channel Was Being Hidden by Their Payment Gateway

The problem

Three platforms. Three different revenue numbers. Zero clarity.

theproblem-revtrace

iOS 14 killed the pixel

Cookie consent laws and Apple's tracking changes have made client-side pixels unreliable for 40–60% of visitors.

GA4 uses modelled data

When Google can't track a conversion directly, it estimates. Those estimates are often wildly optimistic.

Platforms self-report

Meta and Google measure their own success. Surprise: they always look great. Your budget decisions suffer for it.

Cross-device blind spots

A customer sees your Instagram ad on mobile and buys on desktop. Without first-party data, that conversion is lost.

How it works

First-party attribution, from first click to final sale

revtrace-app-overview

Revtrace tracks the full customer journey server-side, attached to a first-party cookie that lives for 30 days — immune to ad blockers, consent banners, and platform restrictions.

  • Install the WooCommerce plugin in 5 minutes

    Connect your store to Revtrace with an API key. The plugin is a lightweight data agent — it captures UTM parameters and referrer data server-side on every visit, not via a JavaScript pixel.

  • Every order gets a clean attribution record

    When a customer places an order, Revtrace writes exactly which channel touched them first, last, and every step in between — directly to our platform. No third-party cookies involved.

  • Your AI analyst reviews the data every week

    Every Monday morning, Revtrace delivers a plain-English brief: what worked, what didn't, and one specific recommendation for the week ahead — based on your actual revenue data.

  • Ask anything, get answers in seconds

    The built-in AI analyst answers questions like "which channel has the best 12-month LTV?" or "why did revenue drop on Tuesday?" — without you ever opening a spreadsheet.

Features

Built for stores serious about their ad spend

Server-side attribution

Captures UTM and referrer data at the server level. Works even when JavaScript is blocked, consent is declined, or the customer switches devices.

AI weekly brief

Every Monday, a concise revenue summary with one specific, data-backed recommendation lands in your inbox — written by AI, grounded in your actual order data.

Multi-touch journey viewer

See every touchpoint in a customer's path to purchase. Understand which channels work together — not just which one happened to be last.

Anomaly alerts

Instant Slack or email alert if revenue drops, conversion rate falls, or attribution coverage degrades — with an AI-written diagnosis of the most likely cause.

LTV by channel

Don't just see which channel drives first purchases. See which channel drives customers who come back and spend more — then put your budget where the lifetime value actually is.

Meta CAPI + Google Enhanced

Send purchase events server-side to Meta and Google Ads — improving ad optimisation signal without depending on a pixel that half your visitors block.

Features

Pricing

Simple pricing. 21-day free trial. Cancel any time.

Growth

€ 99 per Month
  • For stores ready to stop guessing on ad spend
  • First-party attribution dashboard
  • 12 months data history
  • Up to 3 stores
  • Weekly AI revenue brief
  • Anomaly alerts (email + Slack)
  • LTV by channel
  • Meta CAPI + Google Enhanced
  • Multi-touch journey viewer
Start free trial

Pro

€ 249 per Month
  • For stores that want answers, not just dashboards
  • Everything in Growth
  • Up to 10 stores
  • Unlimited data history
  • AI chat analyst
  • Predictive revenue alerts
  • API access
Start free trial

Agency

€ 499 per Month
  • For agencies managing attribution across client stores
  • Everything in Pro
  • Unlimited stores
  • Team member access
  • Per-store AI briefs
  • Per-store Slack alerts
  • Priority support
Start free trial
Pricing

How it compares

Not another analytics tool. A different question entirely

GA4, Matomo, and Tracklution are good at what they do — Revtrace does something they don't: gives you attribution that no ad platform controls.

Web analytics GA4 / Matomo

Tracks site behaviour — sessions, pageviews, funnels, and goals. GA4 is Google-owned; Matomo is self-hosted and privacy-focused.
✓ Sessions, pageviews, funnels
✓ SEO and UX analysis
✓ Ecommerce conversion tracking
✗ Server-side attribution
✗ Platform-independent revenue truth
✗ Meta CAPI / Google Enhanced
✗ AI revenue analyst
Best for: understanding what visitors do on your site. Not for knowing which ad actually drove the sale.

Signal enrichment / Tracklution

Sends enriched server-side conversion events to Meta, Google, and TikTok — improving ad delivery and optimisation.

✗Sessions, pageviews, funnels
✗SEO and UX analysis
✓Ecommerce conversion tracking
✓Server-side event sending
✗Platform-independent revenue truth
✓Meta CAPI / Google Enhanced
✗AI revenue analyst
Best for: improving ad platform signal quality. The data still goes to Meta and Google — not to you.

Revenue attribution / Revtrace

Attributes every WooCommerce order to the right marketing channel — server-side, first-party, independent of any ad platform.
✗ Sessions, pageviews, funnels
✗ SEO and UX analysis
✓ Ecommerce conversion tracking
✓ Server-side attribution
✓ Platform-independent revenue truth
✓ Meta CAPI / Google Enhanced
✓ AI revenue analyst
Some stores run Matomo alongside Revtrace — Matomo for site behaviour, Revtrace for ad budget decisions.

Stop spending money based on platform lies

Join WooCommerce stores who've switched to first-party attribution and stopped flying blind on ad spend.

Start your free trial
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